Successfully Changing Corporate Culture

Corporate culture is an instrument that should be used by every organization to implement strategy, whether a company is dealing with a merger and acquisition, a strategic transition or internationalization. If an organization does not adapt its culture correctly, the odds of failure are high, even with proper strategy and talented people.

Changing corporate culture with Fons Trompenaars

In this new e-Book, Fons Trompenaars shares his 5-step method to define a path to success, starting with a diagnosis of challenges, identification of the changes needed to meet them, and then the adoption of appropriate actions and behaviors to successfully changing corporate culture.