Case study

How Learner Marketing Revitalized L&D at ENGIE

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Case study

How Learner Marketing Revitalized L&D at ENGIE

Digital transformation is at the top of the priority list for many companies. But while they are usually aware of the importance of seizing the opportunities offered by the digital revolution, many organizations struggle to design a robust strategy to meet this key challenge. And even if they do manage to craft a great strategy, a large number often fail at the execution stage.
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March 17, 2022 - 2:00pm GMT
Duration 1h
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How to instill a new learning dynamic at ENGIE

ENGIE, a major industrial group specializing in green energy, is growing worldwide, expanding its services and recruiting new employees. More than ever, ENGIE’s capital skills are at the heart of its strategy.

Digital Learning has long been an essential lever to develop learning culture. In 2018, ENGIE University, whose mission is to support the development of the group’s 40,000 managers, decided to strengthen the digital axis to make it an even more efficient and attractive tool. To offer a modernized user experience and activate the learner marketing levers to boost engagement, ENGIE University turns to CrossKnowledge, a partner since 2008.

Results:

  • 32.7% active learners compared to the previous year
  • 72,5% active users connected to the platform

Discover the project phases by downloading the testimonial!

About Nathan Furr

Nathan Furr is Innovation and Strategy Professor at INSEAD in France and a recognised expert in the fields of innovation and technology strategy.

John Doe

Job Position
INSEAD Paris

Professor Furr earned his PhD from Stanford University where he studied how innovators commercialise their ideas. His bestselling books include The Innovator’s Method, Leading Transformation and Innovation Capital, all published by Harvard Business School Press.


He has published broadly in Harvard Business Review, Sloan Management Review, Forbes, and academic journals. He is an Innosight Fellow, has been nominated for the Thinkers 50 Innovation Award, and works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay, and others.

John Doe

Job Position
Company

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John Doe

Job Position
Company

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