Case study

Sailing towards success: How JCDecaux designed an award-winning learning program

How JCDecaux designed an award-winning learning program
Case study

How Learner Marketing Revitalized L&D at ENGIE

Digital transformation is at the top of the priority list for many companies. But while they are usually aware of the importance of seizing the opportunities offered by the digital revolution, many organizations struggle to design a robust strategy to meet this key challenge. And even if they do manage to craft a great strategy, a large number often fail at the execution stage.
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March 17, 2022 - 2:00pm GMT
Duration 1h
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Immerse yourself in an all-new level of training!

Discover how JCDecaux, recognized by the Brandon Hall Awards 2023, designed an attention-grabbing interactive learning program that promotes the exchange of ideas in a playful nautical setting.

The MyCrew Project at a glance:

What makes MyCrew special?
JCDecaux set its sights on a bold objective – to create an engaging learning program that places learners at the center of the action. The goal: stimulate engagement, foster the sharing of ideas and knowledge and promote collaborative learning, regardless of geographical distance.

An innovative approach
MyCrew offers three profiles – Sailor, Captain, Admiral – each designed to meet the specific needs of JCDecaux Academy administrators. This innovative approach immerses users in an interactive learning environment, thus creating a strong sense of ownership that encourages active participation.

A lasting commitment and impact
MyCrew not only expands access to training courses, but it also standardizes training practices. The MyCrew project won a prestigious Brandon Hall Award for “Best Team Development Program” in the “Learning and Development” category in 2023.

Find out how JCDecaux’s groundbreaking learning design sparked learner engagement, resulting in a highly engaging and effective learning experience.

About Nathan Furr

Nathan Furr is Innovation and Strategy Professor at INSEAD in France and a recognised expert in the fields of innovation and technology strategy.

John Doe

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INSEAD Paris

Professor Furr earned his PhD from Stanford University where he studied how innovators commercialise their ideas. His bestselling books include The Innovator’s Method, Leading Transformation and Innovation Capital, all published by Harvard Business School Press.


He has published broadly in Harvard Business Review, Sloan Management Review, Forbes, and academic journals. He is an Innosight Fellow, has been nominated for the Thinkers 50 Innovation Award, and works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay, and others.

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Company

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John Doe

Job Position
Company

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